It is very important to rank higher than your competitors on Google. SEO for ecommerce websites is something where many online stores are failing miserably, they are not able to fully exploit the power of organic marketing. If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical step. To begin with, you must understand that effective keyword research which is the foundation of ecommerce SEO strategy.
Ecommerce SEO is a term used to describe the search engine optimization process for online shops.
In simple words, it’s a set of rules that should be applied to an ecommerce website so that it’s search engine friendly.
The challenging thing about Ecommerce SEO is all about making sure that your product pages appear among those ten organic search results.
These days, reaching the first page isn’t enough. You must rank #1.
You will be losing out on brand impressions, clicks, and sales, if you don’t have a strong SEO strategy.
Let us see what are the strategies that are involved in Ecommerce SEO:
- Keyword Research
Ecommerce SEO should begin with keyword research.
Research is the most important step of SEO. Never choose to take wrong keywords because targeting the wrong keywords can ruin your complete campaign by generating low quality traffic and few conversions, and no business wants that.
When it is necessary to optimizing the most important pages of your website, you should consider relevancy, search volume, and ranking difficulty. Creating keyword lists is compulsory when getting any new client or preparing your site.
When it comes to optimizing the important pages of your website, you should consider search volume, relevancy and ranking difficulty. I suggest you to go with keywords that are highly relevant to your products or brands, that have a high exact match search volume (local, not global) in Google’s keyword tool that has low difficulty score.
*List all the pages on your site;
*Find and map appropriate keywords to each page.
- On-page SEO
Now we know which keywords and terms each page should be optimized around, it’s time to start implementing those findings.
If you’ve been looking for an excuse to modify your website, this maybe it. On-page SEO (or how you organize your site) is crucial for all e-commerce sites. Ecommerce websites have millions of product page.
On-page SEO will forever be in my heart (and web redesign queues). And if you’re an e-commerce business, On-page SEO will forever be on your marketing calendar. The On-page SEO is no longer simply about sitemaps and meta tags, heading. It is very much easy to build a website with clean URLs, correct internal linking, and without any stacked redirects.
*Optimize Your Meta Titles, Descriptions, and H1’s
*Optimize Your URLs
*Write Unique Product & Category Descriptions
*Add Schema Mark-up
*Technical SEO For Ecommerce Sites
- Off-page SEO
Ecommerce websites are particularly prone to a certain few technical issues. Ecommerce SEO isn’t just about keywords. There’s a technical side as well, which includes things like site speed, user experience, working links and mobile friendliness.
The most important here is content, similarly you will have to concentrate on earning quality inbound links, when it comes to link building.
Google penalize your site if a lot of low-quality sites are linking to you, Also, the referral traffic won’t do anything positive for your business. Always focus on earning links from very good and high authority sites by offering something of value to them in exchange for a link. A low-quality link would be one from a low authority website.
Broken link building should not be a primary focus on a new SEO project. An SEO report would uncover needs, and from there a prioritization action list would be developed for your website. Once the on-site SEO and content strategy are correct, then broken link building outreach can be considered as part link building efforts.
*Fix Duplicate Content Issues
*Find Deep Pages
*Find Keyword Cannibalization Errors
Before you get started, always understand SEO work isn’t a one-time deal. Google and the other major search engines are updating their algorithms constantly in order to bring the good results to searchers. You’ll need to check the updates and adjust your strategy accordingly to those updates.
Also, you should submit your business to all the major directories and as many niche directories as makes sense. They must be relevant to your business. You should use location-based keywords in your descriptions where all it is necessary.